Our Story

Built from the ground up in Victoria, BC, Sober Throttle Co. is a motorcycle recovery apparel brand created by riders who chose the hard road and kept going. We make gear for real life—pieces that hold up mile after mile and mean something when you put them on. We support all forms of recovery—whatever that looks like for you. Whether you ride or support someone who does, you’re welcome here. Our focus is simple: clean living, second chances, and open roads. Every tee and hoodie is made to be worn with pride. Not because it’s perfect—because you’re in motion. Sobriety In Motion. Drop a Gear and Disappear.