About Us

ABOUT SOBER THROTTLE CO. Sobriety in Motion. Drop a Gear and Disappear. Sober Throttle Co. was born from the chaos — built by riders who chose the clean ride over the easy fix. We’re not chasing trends. We’re chasing truth, throttle-first. Every design we drop is stitched with purpose, cut for those who earned their clarity the hard way, and made to wear with pride. Based in Victoria, BC, we drop a gear and disappear and never forget where we came from. This brand is more than a logo — it’s a movement. It’s for the ones who’ve rebuilt themselves mile by mile, on two wheels and two feet, without the crutch of the bottle. Every patch, tee, or hoodie we sell is a sobriety In motion. You don’t have to be in recovery to rep the ride — but if you are, welcome home. This is Sober Throttle Co. Gear for the ones who keep it real. Drop a Gear and Disappear.